Huawei aims to enhance AI-based product portfolio

As part of its focus on innovation and bridging the digital divide, Huawei Consumer Business Group (CBG) envisions to boosts its efforts on the innovation of artificial intelligence (AI) capabilities in India.

Keeping in mind the growing popularity of AI, the company has focused on customer research and localisation of its offerings to provide an enhanced experience on mobile phones.

It is estimated that by 2025, over 90 per cent of end users of smartphones will benefit from the tailored and smart services. As AI brings a significantly better user experience, core capacities regarding devices, chips and cloud services will be pushed to do more than ever, leading to increased demands for computing performance, energy efficiency, network connectivity, and more.

"At Huawei, we want to create an elite mobile ecosystem and offer products that not only offer distinctive user experience but also enhance the way consumer connects with one other. The Intelligent Smartphones, enabled by AI capabilities, will be an extension of who we are, allowing us to seamlessly interact and enrich the way we experience the world around us," said James Lu, Director of AI product management at Huawei Consumer Business Group.

AI will be a critical factor that shapes the smartphone competition in the next 5 to 10 years- It transforms people-device interaction. More importantly, it explores users' preference, or may even alter business models of the mobile industry. The company has developed artificial intelligence systems that enable synergies between software and hardware, as well as between devices and cloud.

In addition, Huawei strives to bring a smarter experience to consumers in all scenarios. The company has made major breakthroughs in areas including chipsets, user interface (UI), and dual/triple-lens camera technology. Huawei has also built new capacity for product innovation.

It is given that the human-computer interaction tools will continue to evolve, driven by the natural interaction represented by VR/AR. With AI and VR/AR technologies reaching maturity, the user experience of smart devices will be enhanced dramatically. Through its continued investment in R&D, Huawei aims to drive the next era of innovation to empower mankind.