Haier introduces facial recognition on its service app to enhance customer service

Haier, the global leader in Home Appliances & Consumer Electronics and World’s Number 1 brand in Major Appliances for 9 Consecutive Years, announced the launch of ‘Face Identification Feature’ for its Engineer Mobile Application. Strengthening its service promise, Haier has introduced the new feature to ensure greater customer satisfaction and enhanced security by enabling identification of on-ground Haier engineers.

The feature will be able to recognize, control and verify the authenticity of a Haier engineer attending a customer request. This will help in making the service process more transparent and secure for the customers.  Additionally, it will contribute to better time management, attendance and services of the on-field workforce. With the new feature, the engineers will be required to login to the app through live facial recognition to match their existing credentials in the database. This would also enable Haier in creating a pool of verified engineers to make the service offerings more effective and efficient in the long run.

The face recognition technology will work on real time basis and identify the live facial features of a registered service engineer. During the registration process, engineers will be required to do a series of real time facial gestures like; blinking of eyes and head movement, among others. Once the authentication is done, it will offer a smooth interface to all the recognised working engineers to receive and attend customer queries.

Haier India has a current footprint of over 450 service centres, including Haier Exclusive Service Centers (ESCs), Authorized Service Centers (ASCs) and Direct Service Centers (DSCs) in more than 19,000 pin codes across India. The company is devoted to ensure a quick and efficient service solution for its customers across India with services like door to door Mobile Service Vans, 24x7 toll-free helpline and Dr. FIDO Live Chat feature which are available on the Haier India website.

Until now, Haier has been able to create a database of 2500+ validated engineers and is expected to cross over 3000+ by January 2019.