SEMrush unveils Indian Fintech Market Report' for 2020

SEMrush, the online visibility management and content marketing platform unveiled an exclusive report - ‘Top Insights into Fintech Industry of India’. 

Fintech industry is rapidly evolving in India and has certainly gained major traction, not just from the players in the sector or entrepreneurs but from a large pool of investors as well. SEMrush’s exclusive report uses data from over 600 most searched Fintech players of India. The report explores trends and data collected under ‘web volume searches online, social media, sentiments analysis, websites’ traffic and user behaviours’ to analyse it digitally.  

The report brings an in-depth analysis of the Indian Fintech industry that is purely driven by data collected over the last 4 years. It mirrors the current state of affairs in India with perspective to the user behaviour. The report also showcases the popularity of Cryptocurrencies and Bitcoin among major cities in India especially with growing penetration in Tier 2 cities like Uttar Pradesh, West Bengal etc.

Apart from currencies and payment modes, the report also peeks into investment searches and behaviours of India. Through the research, it is witnessed that most number of Indians look for mutual funds to invest their money in.

The study also sheds light on the NFC payments - according to Google searches, their numbers are growing steadily. It also reveals how “NFC” has been growing steadily over the last several years or Indians being most interested in investing in mutual funds, share market and stock market.

The report also showcased that “Open business in India” is among top 10 most popular “open business in...” Google searches globally. Additionally, Indian Rupee is searched more than Bitcoin in India.