HCL Technologies launches the ADvantage Experience platform

HCL Technologies has launched HCL ADvantage Experience. This platform works with Adobe Experience Cloud to enable companies to create, personalize, and measure the customer experience through various touchpoints in a customer’s journey. The HCL ADvantage Experience provides marketers with digital stores and libraries for quick launches, as well as the ability to integrate data from disparate legacy marketing systems.

Using the HCL ADvantage Experience, an overall 50 to 60 percent accelerated time-to-market for marketing campaigns can be expected. The advantages are inclusive of a 20 to 30 percent reduction in implementation costs on account of a pre-built and reusable component library with more than 250 components; up to 20 percent faster time-to-market based on an integrated DevOps framework tailored for Adobe Experience Manager; up to 30 percent faster code development with automated code generation; and up to 30 percent faster and more cost-efficient migration from legacy platforms. The HCL platform also enables quick onboarding and smoother agency collaboration, while standardizing processes around marketing activation.

“Customer experience transformation is critical for modern digital enterprises and having successfully led many such engagements, our digital approach helps global organizations craft a winning experience for all stakeholders,” said Anand Birje, Corporate Vice President and Head – Digital & Analytics at HCL Technologies.  “Our ADvantage Experience platform provides an innovative solution for clients on their digital journey to deliver an omnichannel, data-driven experience through scaled marketing initiatives by leveraging Adobe Experience Cloud.”

HCL’s ADvantage Experience platform is an omnichannel ecosystem that provides a conversational, data-driven, and contextual ability for marketers, adding the agility and speed required for implementing changes due to evolving trends. It offers a one-stop tool for all users of Adobe Experience Cloud—including marketers, campaign managers, social media marketers, or customer service teams—to not only save on implementation costs and bring about faster time-to-market but going beyond in helping deliver an end-to-end winning customer experience.