Apple is most respected brand in India, states research

Apple’s iPhone has been stated as the most reputed smartphone brand in India followed closely by Samsung and Micromax.

According to research report by India’s Most Reputed Mobile Phone Brands 2017 by media analytics company BlueBytes, in association with business intelligence company TRA research, Apple’s iPhone has the highest positive media appearances in terms of sheer volume.

Samsung Mobile had a Brand Rep Score that was 67 per cent lower than iPhone, while Micromax had a Brand Rep Score 94 per cent lower than Samsung. China’s Xiaomi and Finland’s Nokia secured fourth and fifth position respectively.

The Chinese brands like Lenovo, Huawei, and Motorola — now owned by Lenovo, ranked sixth, seventh, and eighth respectively. LG and Intex Technologies are placed last at the list.

Seventy two mobile phone brands were shortlisted from a total of 12 different countries out of which 29 positions were held by companies with an Indian origin. Chinese brands occupied 15 positions, while USA brands held eight positions.

"Reputation can be seen as a currency that the brand can earn through positive action, communication, or sometimes erode due to lack of the same. Reputation has to be consistently maintained, monitored, and enhanced. In a cluttered space like the mobile phone industry, with diverse brands attempting to capture consumer attention, customers buy and recommend on the basis of reputation, making it the most important influencer of buying decisions," said Pooja Kaura, Chief Spokesperson for India's Most Reputed Brands.