You are using your iPhone wrong: Apple's design chief

Jony Ive, Apple’s chief design officer, went out with a statement stating that almost all users are using the iPhone, are not using it right. The statement came from the design head during an interview at The New Yorker Techfest conference held recently in Manhattan. Ive explained that people are ‘misusing’ the iPhone and almost all other smartphones out there. Ive has helped design some of Apple’s best-known products, that include the iPhone, iPad and iPod.

The Apple officer stated that while hundreds of millions of people own an iPhone today, not all are using them right. He referred to not a certain feature, but said that people are using their phones too much. In other words, he said that if you are always using your phone in your hand for mostly browsing the internet, scrolling through your Facebook posts, texting away or just taking photos, then you are wrongly using the phone.

Ive clarified in a public interview — “This isn't a new phenomenon that we have to exercise a modicum of self-control to find the right balance.” Though this may come in as a shocker to many users out there, the opinion is fairly passed-off by many.

Phones are become an extra limb to the human body today, and the over use of smartphones is presently having a serious effect on social health and psychological activity of an individual, said Softpedia in its report.

A study was conducted around 2016, in which a research firm by the name of Dscout determined that an average user touched his or her phone no less than 2,617 times each day. The study was done on a group of 94 Android users, which required them to track every tap, pinch and swipe on their smartphones for 5 days, 24 hours a day. Participating users, at the end of the study, were shocked with some who were alarmed by the 5,000 touches he made on a single day. Heavy users were doing more an average of 5,427 touches with an average 225 minutes of usage per day, while an average user revealed half that count.

The study revealed that few users were ‘moved’ to make major life changes, while most needed fewer than 10 seconds to go from shock to utter resignation.

What do you think? Do you know how much you touch your smartphone? Android users can download a free app called ‘Touch Counter’ and be shocked by the final answer by the end of the day/week/month.