Xiaomi's new sub-brand to be called 'Lanmi': report
The sub-brand is planned to take on Chinese rivals Oppo and Vivo in the offline retailer market.
Xiaomi’s new sub-brand, planned to take on Chinese rivals Oppo and Vivo in the offline retailer market, will be called ‘Lanmi’, according to a post a shared on China’s social media platform Weibo, reported GizmoChina.
The word ‘Lanmi’ means blue rice.
According to reports, Xiaomi will launch a smartphone named Lanmi X1 as the first device under the sub-brand.
It will arrive in two models with four variants each. The first model will feature a 5.5-inch (2160 x 1080 pixels) display, powered by Snapdragon 660 processor, coupled with 4GB/6GB RAM and offering 64GB/128GB storage options, while the second model will feature a 5.5-inch (1920 x 1080 pixels) display, powered by Snapdragon 660 SoC, with similar RAM and storage option.
In an alleged image leaked online, the smartphone was shown to come with a dual-camera setup and with antenna band running from the top left corner, resembling the designs of iPhone 7 and OnePlus 5 smartphones.
Xiaomi has not yet made any official announcements about the name of the sub-brand or any of the devices set to be launched under its name.