Vivo disrupts premium midrange segment with new Z1x

vivo, the global innovative smartphone brand, today launched its new Z1x variant, powered with 8GB in the existing power-packed Z-series portfolio. This device will cater to the offline ‘Gen Z’ customers looking for a #FullyLoaded performance-focused phone.

The new Z1x will be available in 8GB+128GB variant in Fusion Blue across all retail outlets starting today at a price of INR 21,990. The device is an extension to the recently launched Z1x smartphone and is equipped with the powerful Qualcomm Snapdragon 712AIE chipset, running on a massive 4,500mAh battery with 22.5W vivo FlashCharge. The device is equipped with an AI Triple Rear Camera setup with a 48MP primary camera, 8MP Super Wide-Angle camera and 2MP depth camera. The shooter offers flawless selfie experience with a 32MP camera. The Z1x offers a vivid and immersive multimedia experience thanks to its 16.20cm (6.38) FHD+ Super AMOLED Display. The device also comes with the super quick In-display fingerprint scanner that unlocks the device in 0.48 seconds.

As part of the festive offers, customers can purchase the new vivo Z1x 8GB at a cashback of 5% with HDFC and ICICI bank. Additionally, customers can avail a 10% HDB cashback on the phone. The offers are applicable till 31st October.

The smartphone brand recently registered an overall market share of 21.2% (by value) in its overall India sales, as per the latest Gfk Q2 report. This year vivo will be completing five glorious years in the country and will continue to build a strong foundation to create a successful long-term brand in India and continuously bring value proposition products backed by an aggressive marketing strategy.