Nikon launches its latest COOLPIX W300

Nikon India, a subsidiary of Nikon Corporation, and a contender in imaging technology, recently completed a milestone of 10 years’ presence in India. To commemorate, Nikon has announced the release of the high-performance and tough COOLPIX W300 today.

The camera is waterproof to up to 30m and is able to withstand shock from falls as high as 2.4m. The new COOLPIX is ready for greater performance in both form and function with the inclusion of 4K UHD movie recording capability.

For those with a recreational diver's license equivalent to the PADI's Advanced Open Water Diver license, the W300 goes down to the depths of 30m without needing a separate underwater housing.

The shockproof characteristic that is popular with its predecessor, the COOLPIX AW130, has also been improved to withstand falls from up to 2.4 m. The camera's tough body is designed not only to withstand temperatures as cold as −10°C, but also to resist dust and sand.

Equipped with a 5x optical zoom NIKKOR lens that covers the wide-angle 24 mm to telephoto 120 mm1 and a maximum aperture of f/2.8, the camera is also engineered with Dynamic Fine Zoom2, which supports zooming up to approximately 10x.

An effective pixel count of approximately 16.0 megapixel, a backside illumination CMOS sensor and high-performance vibration reduction (VR) function further enables better capture of the intended subject with effective reduction of blur caused by camera shake or subject movement, be it underwater or while engaged in outdoor activities.

The camera comes with support for 4K UHD (3840×2160)/30p movie recording. When going underwater and facing different lighting environments, the exposure can be locked with the AE lock function so a diver can easily focus on framing the perfect shot without worry. The W300 is also equipped with functions for recording of not only time-lapse movies, but also superlapse movies.

With an elegant and stylish design that looks great to use around town, improvements to features such as the grip and shutter-release button further make the COOLPIX W300 easy to operate, even when wearing gloves. It is also equipped with a new LED light button for convenient lighting back-up when preparing to take pictures or record movies in dark surroundings.

Also present in the camera is the Active Guide feature. By simply pressing the tool button on the side of the camera, information such as location data and altitude (water depth4) will be shown. Altitude or water depth logs can also be displayed as graphs. In addition, add verified location data to photos and movies after they are recorded. Available in colours of camouflage, orange, yellow, and black.