UK probes firm that used Facebook data to allegedly help Trump win

Cambridge Analytica used the data to build psychological profiles so voters could be targeted with ads and stories.

Update: 2018-03-20 10:25 GMT
A Facebook representative could not immediately be reached for comment.

London: Britain's information commissioner says she is using all her legal powers to investigate the handling of millions of people's personal Facebook data by the social media giant and by political campaign consultants Cambridge Analytica.

Commissioner Elizabeth Denham is pursuing a warrant to search Cambridge Analytica's servers. The company allegedly used data mined from Facebook to help Donald Trump win the 2016 presidential election.

She told BBC on Tuesday she is also investigating Facebook and has asked the company not to pursue its own audit of Cambridge Analytica's data use. She says Facebook has agreed.

"Our advice to Facebook is to back away and let us go in and do our work," she said.

Denham said the prime allegation against Cambridge Analytica is that it acquired personal data in an unauthorized way, adding that the data provisions act requires platforms like Facebook to have strong safeguards against misuse of data.

Also Read: Facebook called out for breach of personal data again

Chris Wylie, who once worked for Cambridge Analytica, was quoted as saying the company used the data to build psychological profiles so voters could be targeted with ads and stories.

Denham launched her investigation after weekend reports that Cambridge Analytica improperly used information from more than 50 million Facebook accounts. Facebook has suspended the company from the social network.

The data harvesting has also triggered calls for further investigation from the European Union, as well as federal and state officials in the United States.

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