Tuesday, Oct 20, 2020 | Last Update : 03:25 AM IST

195th Day Of Lockdown

Maharashtra1443409114960338084 Andhra Pradesh7192566588755981 Karnataka6406615157829286 Tamil Nadu6088555529389653 Uttar Pradesh4031013468595864 Delhi2827522506135401 West Bengal2603242287555017 Odisha222734190080912 Kerala204242131048772 Telangana1992761701091163 Bihar178882164537888 Assam169985139977655 Gujarat1332191132403417 Rajasthan1288591077181441 Haryana1237821059901307 Madhya Pradesh117588932382207 Punjab107096840253134 Chhatisgarh9856566860777 Jharkhand7770964515661 Jammu and Kashmir69832495571105 Uttarakhand4533233642555 Goa3107125071386 Puducherry2548919781494 Tripura2412717464262 Himachal Pradesh136799526152 Chandigarh112128677145 Manipur9791760263 Arunachal Pradesh8649623014 Nagaland5768469311 Meghalaya5158334343 Sikkim2707199431 Mizoram178612880
  Business   Autos  07 Dec 2019  Kia set to shake up SUV market

Kia set to shake up SUV market

THE ASIAN AGE. | MICHAEL GONSALVES
Published : Dec 7, 2019, 1:57 am IST
Updated : Dec 7, 2019, 1:57 am IST

The Korean car maker is literally shaking up the growing sports utility vehicle or SUV market in Asia’s third biggest economy.

In fact, Kia Motor aims to launch one new product every six months in India to keep ahead of crowded competition.
 In fact, Kia Motor aims to launch one new product every six months in India to keep ahead of crowded competition.

Pune: At a time India’s carmakers are grappling with the worst auto slowdown in two decades, Kia Motors Corporation is having a dream run in India.

The Korean car maker is literally shaking up the growing sports utility vehicle or SUV market in Asia’s third biggest economy.

 

After emerging as a leader in the crowded and fiercely competitive SUV segment, selling more than 14,000 units of Kia Seltos, the compact SUV, in November (it had sold 6,000 units in the last week of August when it was launched), it has now announced to roll out premium multi-purpose vehicle called Carnival and a sub-compact SUV next year.

The Kia Carnival is a rival of the popular Toyota Innova Crysta in the country.

In fact, Kia Motor aims to launch one new product every six months in India to keep ahead of crowded competition.

“After the success of Seltos, our next car for the Indian market will be Kia Carnival to be launch in early 2020 and the sub-compact SUV later that year,” Han-Woo Park, President and CEO at Kia Motors Corporation announced soon after officially opening its $1.1 billion factory at Ananthpur in Andra Pradesh.

 

He said the manufacturing plant is now fully operational. It has the capacity to produce 3 lakh cars per annum in three shifts. At present it runs on two shifts to meet rising demand for Seltos.

With these launches Kia is strengthening its sports utility vehicle brand image in India to remain ahead of competition from market leader Maruti Suzuki, Hyundai, and Mahindra.

“This is just the beginning. Please wait for our next ‘Power to Surprise’ with models cars,” he said without divulging details, but hinted that its global products would be introduced in the country.

“As we move into our expansion mode, we will not only consolidate our position in India but also cater to markets outside India,” Park said.

 

He said Kia Seltos which sold 6,000 units in one day, has now become the fourth largest car maker in India in 100 days.

Tags: kia motors corporation, maruti suzuki