Royal Enfield announced launch of six new variants of its iconic bike Bullet at prices starting at Rs 1.12 lakh (ex-showroom).
Royal Enfield, the two-wheeler division of Eicher Motors on Monday reported a 2 per cent growth in total sales at 71,662 units in September.
Mumbai: Niche bike maker Royal Enfield on Friday announced the launch of six new variants of its iconic bike Bullet at prices starting at Rs 1.12 lakh (ex-showroom), besides 250 retail touch points tier II and III cities and towns.
A part of the Eicher group, Royal Enfield currently has 930 dealer touch points pan-India. The bookings for the new variants starts from Friday, the company said in a release.
"We have witnessed significant demand across smaller towns and cities which are showing tremendous potential for growth and are soon becoming a huge market for middle-weight motorcycle segment," said Vinod K Dasari, chief executive officer, Royal Enfield.
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