Renault aims to disrupt market, prices hatchback Triber at Rs 4.9 lakh

PUNE: Renault, Europe's biggest car maker but struggling in India, on Wednesday launched Renault Triber, which it dubbed as a "game changer" at the competitive price to double its sales volume to 2,00,000 units annually in the mid-term.

Priced between Rs 4.95 lakh to Rs 6.49 lakh at pan India showroom for the top-end, Renault Triber will take on like-sized hatchbacks such as the Maruti Suzuki Wagon R, the Swift, the Hyundai Grand i10, the Ford Figo and the Datsun G0+ in the Indian market.

The Renault Triber is the newest sub 4-metre multi-seater to go on sale in India and promises a compact yet versatile offering at competitive prices.

The new hatchback with an option of 5-seater and 7-seater (the third row can only seat kids) is available in four trims called RXE, RXL, RXT and RXZ with more than 20 key features as standard equipment to woo buyers.

Renault Triber is fitted with a 72HP, 1.0-litre petrol engine and 5-speed manual gearbox. The company plans to introduce the automatic version in a couple of months."

Renault Triber is a game changer in this fiercely competitive car market. We are confident to sell about 10,000 units a month," Venkatram Mamillapalle, Country CEO & Managing Director at Renault India told Financial Chronicle.

The company's Kwid hatchback and Duster SUV had canged the Indian car market when they were launched a couple of years back and went on to clock over 10,000 units a month, though the volume came down due to new car launches.

He said the company plans to bring in a new car designed specifically for the Indian every year. "Our product offensive strategy is to double our sales volumes to 200,000 units annually in India by the mid-term," Mamillapalle said.

He said the company will enter into every segment of the car industry such as sedan, SUV, MPV and electric vehicles.

"We are also working on the electric car for the Indian market and launch it her when the entire eco-system is ready," Mamillapalle said, adding that today "we cannot drive an electric car from Mumbai to Delhi".