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  Business   Companies  05 Apr 2018  Samsung, RED FM signed as principal sponsor of Mumbai Indians, SRH

Samsung, RED FM signed as principal sponsor of Mumbai Indians, SRH

PTI
Published : Apr 5, 2018, 4:28 pm IST
Updated : Apr 5, 2018, 4:28 pm IST

The 11th season of IPL will kick off from April 7.

Electronics major Samsung India on Thursday said it has signed up as the Principal Sponsor of Mumbai Indians.
 Electronics major Samsung India on Thursday said it has signed up as the Principal Sponsor of Mumbai Indians.

New Delhi: Radio network 93.5 RED FM on Thursday announced its association with SunRisers Hyderabad (SRH) team as principal sponsor for the 11th season of IPL.

Announcing its association with the team for the sixth consecutive year, RED FM said the team will sport its branding on their jerseys. As a part of the tie up, RED FM, will do content for both radio and digital with the SRH team, among others.

The 11th season of IPL will kick off from April 7.

"We are the only media brand across the country to be on the jersey of any IPL team; infact we have the most premium jersey position," RED FM COO Nisha Narayanan said.

Electronics major Samsung India on Thursday said it has signed up as the Principal Sponsor of Mumbai Indians, the defending champions of the T20 cricket tournament Indian Premier League (IPL).

"Following this tie-up, fans will be able to see their cricketing heroes such as Rohit Sharma, Hardik Pandya and Kieron Pollard donning team jerseys with Samsung on the front," Samsung said in a statement.

It, however, did not disclose the financial details of the partnership.

"We are excited to be the principal sponsor of Mumbai Indians and are sure the coming together of two top brands will bring even more excitement to the IPL and to all cricket lovers around the world," Samsung India Chief Marketing Officer Ranjivjit Singh said.

The branding of Samsung will also be seen on the perimeter boards and the player dugout. At the Wankhede Stadium, the home ground of Mumbai Indians, the North Stand has been designated Samsung North Stand.

During the tournament, Samsung's official online store will run a Twenty20 themed sale of mobile products from April 12-14, 2018 where first 50 orders from Mumbai will get IPL match tickets.

Mumbai Indians, owned by Mukesh Ambani-led Reliance Industries, has won the league final thrice in 2013, 2015 and 2017.

Tags: red fm, ipl 2018, sunrisers hyderabad, samsung, mumbai indians
Location: India, Delhi, New Delhi