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  Business   Companies  05 Jun 2017  TRAI launches 'MyCall' app for customer experience feedback

TRAI launches 'MyCall' app for customer experience feedback

Published : Jun 5, 2017, 5:00 pm IST
Updated : Jun 5, 2017, 5:11 pm IST

The launch comes in the wake of the government and TRAI's co-ordinated efforts in tackling call-drops and call quality.

Representational Image
 Representational Image

New Delhi: Sector regulator Telecom Regulatory Authority of India (TRAI) today launched a new app -- MyCall -- that enables subscribers to rate the quality of a phone call.

"The application will help mobile phone users rate their experience about voice call quality in real-time and help TRAI gather customer experience data along with network data," TRAI said in a statement.

After a call ends, a pop-up will appear requesting the user to rate the call based on their experience. The caller will have to select the rating in the form of stars and indicate whether the call was made indoor, outdoor or while travelling. Callers can also provide additional details such as noise or audio delay and mark a call drop, if they believe that is how the call got terminated.

The government and the regulator have refused to lower their guard on the issue of call drops, and have kept a close watch on call quality through initiatives like drive tests and automated call system. Last year, when instances of call drops spiked, the government and the regulator made a co-ordinated effort to tackle the issue through deliberations with the industry.

Besides, TRAI has also upgraded its 'Do Not Disturb' app with new features like an intelligent spam detection engine and updates about action taken on complaints within the app. At present, there is a framework for DND registry that allows telecom subscribers to block unwanted communication from telemarketers. Reaching out to such subscribers can result in a heavy fine for telemarketers.

TRAI has also rolled out an update to its MySpeed app, which allows customers to measure 3G/4G data speeds and send the results to the regulator.

Tags: telecom regulatory authority of india, call drop, mycall application
Location: India, Maharashtra, Mumbai (Bombay)