Hyderabad: In an equal joint venture with Voltas, Turkey’s home appliances firm Arçelik forayed into the Indian market recently with the launch of their brand – Voltas Beko.
The new firm, Voltbek Home Appliances, plans to launch over 100 SKUs over the next 3 months including 44 SKUs of refrigerators, 40 SKUs of washing machines, 12 SKUs of microwave ovens and 7 SKUs of dishwashers.
In a statement, Voltas MD and CEO Pradeep Bakshi said, “We are delighted to announce the launch of the Voltas Beko Home Appliances range for all our valued customers. As a market leader in the AC category, Voltas has always placed customer centricity at the core of all its offerings. Voltas Beko has been built on the same principle aiming to provide best in class products.”
In the same statement, Arçelik CEO Hakan Bulgurlu said, “We are extremely excited about this new venture between Beko and Voltas. We strongly believe that Voltas’ trusted brand equity coupled with Beko’s innovative approach is a recipe for success.”
