Bengaluru: Flipkart on Wednesday announced the launch of ‘2GUD’, its first-ever independent platform for refurbished goods.
The product portfolio of 2GUD would initially include smartphones, laptops, tablets and electronic accessories, and several more categories would be added soon, Flipkart CEO Kalyan Krishnamurthy told reporters here.
“With the launch of 2GUD, Flipkart is taking its values of affordability, accessibility and availability to the refurbished market, while also addressing the critical problem of trust and convenience,” he said.
The rollout of the platform is via mobile web initially, but would soon be taken across other channels, including desktop and mobile app, he said.
2GUD will remain a distinct and separate platform aimed at value buyers, while Flipkart shall remain the preferred online shopping destination home for new goods, Mr Krishnamurthy said.
In an unrelated development, the ecommerce major, in a bid to get the next 200 million online shoppers to its platform, acquired Liv.ai, an AI-led speech recognition startup.
The company, however, did not disclose the deal amount.
