Mumbai: India's top most telecom operator in terms of subscriber base, Bharti Airtel has unveiled a new free data offer for its broadband customers. The company has shown tremendous losses in its last two quarterly results that has forced it to chalk out new strategy to deal with deficit.
The number one telecom operator in terms of subscriber base has now come up with an extra 1,000GB data for some identified broadband users, according to a report in Business Standard.
Only users in Delhi-NCR who signed up for Airtel broadband services on or after May 16 are eligible for this offer, a report on Business Today said. "The offer by Airtel is seen as an attempt to guard market share from Reliance Jio, which has reportedly been testing JioFibre, a Fibernet broadband service in some major cities," the BT report elaborated.
"Last week, the company refreshed its broadband plans and offered 100 per cent more data to Bharti Airtel home broadband users under the new plans," the BS report said.
Faced with a tough competition from Reliance Industries' telecom arm Reliance Jio, the company has effected many remedial measures. Overhaul of broadband user plans forms part of its new surviving in the business strategy.
Airtel's new broadband internet plans include a 60GB of high speed broadband internet data at Rs 899. Earlier the company provided only 30GB data at the same price. Likewise, an Airtel broadband user will now get 90GB data at a price of Rs 1,099. Earlier, the plan handed out only 50GB data.
"The higher Rs 1,299 plan offers 125GB compared to 75GB while the premium Rs 1,499 plan offers 160GB compared to 100GB earlier," the BS report added.
