Xiaomi bets big on offline sales

Kolkata: Xiaomi, India’s number one smartphone brand and number one smart TV brand, is extremely bullish on the growth of smartphone market in India. And in order to tap this fast growing market, the company, on one hand is bringing in newer models with new features and on the other, adding on to its manufacturing capacities. Xiaomi is the leading smartphone brand from the stable of Hongkong Stock Exchange-listed Xiaomi Corp, which initially used to rely on online channels, has been increasingly moving towards offline sales, that is retail sales through physical outlets.

Armed with seven smartphone manufacturing plants across four campuses, Xiaomi, at present, has a combined manufacturing capacity of up to three smartphones per second during operating hours, top company officials said.

Quite significantly, the company is laying utmost thrust on localization as well. As high as 99 per cent of the smartphones, which are sold in India, are now manufactured in India. More than 20,000 operators are employed across these plants, out of which over 95 per cent are women employees. Nearly 65 per cent of the value of the smartphone is sourced locally, highlighting the company's greater localization commitments, said Raghu Reddy, Head of Category and Online Sales, Xiaomi India, who was here in connection with the roll out of all-new Redmi Y3 and Redmi 7 from the Xiaomi's stable in Kolkata.

“Redmi Y3 offers a powerful selfie experience through its 32MP camera and the new all rounder Redmi 7, powered by Qualcomm Snapdragon 632 serves as a major upgrade to the Redmi smartphone. With these incredible features, both Redmi Y3 and Redmi 7 are a perfect package bringing the best of innovative technology of great quality at a truly honest pricing to our Mi Fans in Kolkata. Adding to our product portfolio, we are also excited to introduce our own UPI payment solution app, Mi Pay. Mi Pay enables millions of our Mi Fans to engage in digital transactions offering innovative digital payment solutions to all consumers," said Reddy.