Chennai: Market watchers expect the slowdown in consumer goods to worsen further in September quarter from the June quarter levels. Volume growth could be the slowest since Q1FY18.
The consumer goods sector has been struggling with low growth for the past two quarters primarily due to the consumption slowdown in rural India. Rural growth has slowed down due to a few factors, including liquidity crisis that hurt wholesalers as well as retailers, weak overall macroeconomic scenario and slower ramp-up of the PM-Kisan scheme. This is affecting the volume growth.
“We expect most consumer goods companies to report low single-digit volume growth. In fact, Q2FY20 is likely to mark the slowest volume growth for consumer goods companies since Q1FY18, which was impacted by GST-related destocking,” said Edelweiss.
With most consumer companies not willing to take on credit risk, they are extending credit to distributors selectively. This liquidity crunch is now hurting retailers as well, which is further pressuring volumes at consumer goods companies. Besides, floods in parts of India have hampered demand to some extent.
“We anticipate this slowdown would worsen with revenue, Ebitda and PAT decelerating YoY to 6.4 per cent, 10.9 per cent and 18.3 per cent in Q2FY20 from 8 per cent, 14.8 per cent and 13.8 per cent in Q1FY20, respectively,’ said Abneesh Roy, Executive Vice President, institutional equities, Edelweiss Securities.
PAT growth would get a leg-up from the recent cut in the corporate tax rate. According to Kotak Institutional Equities, most of the companies will retain bulk of the benefits arising out of the sharp reduction in corporate tax rates. However, companies with low effective tax rate on account of existing tax-exempt units will not benefit from the corporate tax cut in the near term.
However, raw material price rise will put pressure on margins of some of the companies. Softer crude price should aid gross margin expansion at companies with higher exposure to crude derivatives such as Asian Paints, Berger Paints and Pidilite. Copra prices continue to stay soft YoY, which would aid Marico’s margins. Emami would benefit in Q3FY20 onwards from the subdued mentha price. Wheat and milk prices have risen YoY and this would impact Nestle and Britannia.
Edelweis expects consumer staples’ volumes to start recovering from Q4FY20 led by broadening of the beneficiary base in the PM-Kisan scheme, steps to improve systemic liquidity and a favourable rabi season perking up farmers’ income. Kotak expects that the corporate tax cut will lead to potential higher job creation, increase in GDP growth pace and the associated multiplier effects can lead to acceleration in consumer demand.
