Kolkata: Ayuvedic beauty and wellness products makers are increasingly using artificial intelligence (AI) to create highly personalised products. Actually, the beauty and wellness industry seems to have come a long way since the ages of ayurvedic inheritance to the present times of AI. AI has made it possible to create personalized beauty products. And the trend is fast catching up.
AI can take all the details and differences into account, including personal allergies, medical condition, past history, past treatments and current treatments, country, climate, skin colour, ethnic background and so on. The customer can refer to the personalized card online and fill in the details. The custom-made product, taking all the details into account, is then made available online. From the consumers' perspectives, these products cater to individual beauty needs instead of offering generic solutions for a particular skin type.
"Ayurvedic doctors believe that the Prakriti has an effect on our ailments and also influences the methods that are selected for recovery. Scientists have also studied the molecules of Ayurvedic ingredients to create data bases and relate them to the different categories of "Prakriti" - i.e. the doshas and the combinations of doshas. Ayurvedic data can be fed into computer programmes to help identify the "Dosha" or "Prakriti" and allow selection of Ayurvedic medicines or beauty products accordingly. It would also help Beauty and Wellness compnies to manufacture customised products," said Shahnaz Husain, Founder, Chair-person & Managing Direc-tor, Shahnaz Husain Group.
Hussain, a frontrunner in adoption of AI in creating personalised beauty and wellness products said that they train beauty advisors for their counters, so that they can advise the customer correctly about the products.
