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  Business   In Other News  19 Dec 2016  Cash crunch crashes the big fat Indian wedding

Cash crunch crashes the big fat Indian wedding

Published : Dec 19, 2016, 6:16 pm IST
Updated : Dec 19, 2016, 6:16 pm IST

Modi's bold stroke was meant to squeeze dry the nation's "black,"money and terrorist financing.

To mitigate the impact on nuptials across the country, the government announced on Nov. 17 that it would make an exception for weddings; 250,000 rupees could be withdrawn.
 To mitigate the impact on nuptials across the country, the government announced on Nov. 17 that it would make an exception for weddings; 250,000 rupees could be withdrawn.

New Delhi: Ramneek Jhamb was all set for his New Delhi wedding. He'd cobbled together most of his savings and gifts from relatives, a stack of 300,000 rupees (about $4,400) in cash, and had a list of vendors to pay in the weeks before exchanging garlands of flowers with his bride in a Dec. 3 ceremony.

The bespectacled 30-year-old marketing manager at the TGI Friday's restaurant chain had thought of every detail. Then on Nov. 8, something Jhamb couldn't have expected: Prime Minister Narendra Modi declared as of that evening all 500 and 1000 rupee notes were invalid. The fiat, in one swoop, cancelled 86 percent of the nation's cash by face value. The money Jhamb was holding, he recounted with a tone of disbelief, "suddenly became pieces of paper."

Modi's bold stroke was meant to squeeze dry the nation's "black," or off-the-books economy and terrorist financing. It also created a mad scramble in that most elaborate, money-drenched, boisterous of traditions: the Indian wedding season. Most weddings in India are held on days considered auspicious in the Hindu calendar – nearly a quarter of them fell this year between Nov. 8 and the end of December, the epicenter of the cash crunch that followed Modi's announcement.

Nidhi Arora, a co-owner of a wedding events management company in New Delhi, said that most families with upcoming weddings have “a good amount of cash at home.”

Their reaction, she said: “Panic.” The list of businesses affected was long: wedding planners, bands, ceremonial horse suppliers, tent providers and caterers interviewed across the capital reported facing a drop of up to 30 percent in business.

 Brides and grooms told Reuters they were forced to curb planned spending on jewellery. They cut down the number of guests invited. They even postponed honeymoons.

The wedding season in India accounts for more than half of the country's annual demand for gold, according to Thomson Reuters-owned metals consultancy GFMS. Gold industry insiders say the country's overseas purchases of the precious metal could fall by more than 50 percent this month, after hitting about 100 tonnes in November, as retail demand falters in the wake of demonetisation.  

One banquet hall manager said a client paid about 90,000 rupees for a venue in 10 rupee coins. "We weighed the bags," said Manpreet Kaur.

In the weeks that followed Modi's decision the maximum amount of old rupees that could be exchanged at the counter for the new, purple-hued bills went from 4,000 to 4,500 and then down to 2,000 rupees. The limit for bank withdrawals was set to 20,000 and then 24,000 rupees. None of which was enough to pay for a wedding.

"The milk man, the curd supplier, greengrocer – all gave us the goods on credit," said Himanshu Shekhar, whose sister, a research scholar at Bihar Agriculture University got married on Nov. 21 in Bihar.

Some of the family's guests had to send their regrets. They were unable to attend the wedding as the modes of transport they depended upon – taxis and three-wheeled autorickshaws – only accepted cash.

To mitigate the impact on nuptials across the country, the government announced on Nov. 17 that it would make an exception for weddings; 250,000 rupees could be withdrawn. To get that money, though, not only was documentation required to establish the authenticity of the wedding -- such as wedding invites, advance payments to caterers and a marriage hall -- but also to include statements from  vendors receiving 10,000 rupees or more in cash that they do not have bank accounts.  

Jhamb said he gave that route a try but a bank employee told him he didn't have the correct documents. Faced with a wedding date just two weeks away, he didn't have time for the Indian bureaucratic ritual of returning again and again to satisfy a clerk's whims.

He spent hours standing in a bank line to re-deposit most of the 300,000 rupees, which amounts to about one-third of his annual salary. Jhamb found some vendors willing to accept old notes. Others agreed to accept payment later. And the wedding invitation card printer "reluctantly," Jhamb said agreed to accept a bank wire transfer.

Tanushree Rawat, who works as the head of a control room of a Hindi TV news channel in Delhi, had exactly 2,000 rupees on hand when Modi made his announcement and a wedding just a month away, on Dec. 9. Her 68-year-old father spent a few days in bank lines trying to pull enough cash together but fell short. Friends and relatives opened up their own accounts to contribute.  That and 150,000 rupees of debt helped make ends meet.

Rawat says she thinks demonetisation will help the nation. But, of her wedding plans and expenses, "my father and I suffered."  

Rajeev Jain, vice president of the Event and Entertainment Management Association, in New Delhi said he's confident the tumult will simmer down. "Business will come on its own after six months," he said. Demonetisation, he said, will lead to a correction in the pricing of goods and services in the wedding industry.

Dressed in a bright red uniform and holding a red velvet banner as he waited for a New Delhi metro train, a man named Sabir recently stood on a platform with about 10 bandmates who clutched in their hands small drums, big drums, clarinets and trumpets.

They were making their way from a band-for-hire shop to a wedding venue. The shop’s owners hadn’t been able to pay Sabir in the three weeks since the demonetisation order. So he, in turn, hadn’t sent any money back to his family in Rampur, a city about 765 kilometers (475 miles) southeast of the capital.

Before Sabir could give his last name, a train pulled up. He and his colleagues, instruments and all, rushed to cram inside a crowded car to be sure they made their date. In a time of scarce money, there was no time to say more.

Tags: currency demonetisation, note ban, wedding season
Location: India, Delhi, New Delhi