In a significant transition, even as "we" life goals remain intact, there is an increasing prominence towards "me" life goals among Indians.
Kolkata: In a significant transition, even as "we" life goals remain intact, there is an increasing prominence towards "me" life goals among Indians. At least so suggested a recent comprehensive study on country's life goals, titled: "India's Life Goals Preparedness Survey 2019" by the leading private life insurer Bajaj Allianz.
"So we are seeing child education being the priority, however, life goals related to entrepreneurship, travel, fitness and health are becoming significant for Indians, across socio-economic and geography profiles. Interestingly, social media, movies, news and celebrities are influencing the new age or 'me' life goals, and the impact of movies is 50 per cent higher on millennials", said, Chandramohan Mehra, Chief Marketing Officer, Bajaj Allianz Life Insurance.
"The entire financial ecosystem has a great role to play given the fact that while Indians are optimistic, they are inadequately prepared to accomplish majority of their life goals," he said.