There’s a lot brewing on the spirit front in 2016. Read on...
Packaging, packaging, packaging: 2015 saw Absolut continue to make its limited edition collectible designer bottles, and we also had “smart tags” and “smart labels” make an appearance to help consumers check the provenance of the spirit in the bottle. 2016 will only see that trend entrench itself even more strongly in the biz. Expect eye-catching packaging designs and labels.
Beer will rule: Apparently, this trend is down to more women embracing ales, lagers, stouts, cider etc. Beer sales all over the world have reportedly seen a rise, and beer-food pairings and beer cocktails have only made the brew even more accessible and trendy than it already was.
Wine from unconventional regions will have its moment in the spotlight: Oenophiles say wines from New Zealand, Michigan, Austria and Japan will take centrestage.
Premium brands will make a splash: If you looked closely, you would have seen that 2015 saw a veritable invasion of premium brands in India. Well 2016 will only see that trend continue. As customers develop an ever more evolved palate, their taste for finer spirits is also on the rise.
