Mumbai: Narendra Modi's popular initiative Swachh Bharat Abhiyan brought to light the importance of cleanliness in the country with several celebrities signing up for it.
The mission is all set to receive a massive boost, though only in the city of Mumbai. Salman Khan is all set to become a face of the Brihanmumbai Municipal Corporation’s drive against open defecation and litter.
The superstar will join in the initiative through his Being Human Foundation. According to reports, the civic body approached Salman for the campaign some time ago, and on Tuesday, Being Human Foundation confirmed his participation for the cause.
It is also being reported that the Salman had expressed concern about open defecation in front of his home near Bandstand in Bandra and now, his foundation is set to donate mobile toilets for the particular area.
The BMC is concerned about the problem of open defecation in the city and are keen to remove the open defection spots at the earliest.
Salman and BMC Commisioner Ajoy Mehta are likely to hold discussions related to the idea and the actor might feature in drives, videos or radio jingles for the campaign.
