A multiplex chain has tied up with the team of the Kareena Kapoor Khan-starrer in an innovating marketing strategy.
Mumbai: INOX Leisure Ltd., India's leading multiplex chain, is giving a slice of the upcoming movie 'Veere Di Wedding' to its guests. Movie buffs walking in at various INOX cinemas will get to visit a larger than life wedding set created especially for promoting the movie.
Keeping to the theme of the movie, guests coming to INOX at various locations will get to experience an extravagant wedding celebration right from the traditional 'mehendiwaalis', bridal makeovers, 'mithais' and finally the wedding decoration.
Not just that, the multiplex has also planned a women's only special screening for the movie at one of their properties.
Ruchikaa Kapoor, Sr.Vice President, Balaji Telefilms.Ltd, says, "'Veere Di Wedding' is India's first girl gang entertainer and also INOX cinemas' first large-scale cinema activation this year. We are absolutely thrilled and excited to associate with INOX."
Commenting on this, Saurabh Varma - Chief Marketing Officer, INOX Leisure Ltd., says, "INOX always strives to offer delight and a happy experience to its patrons. 'Veere Di Wedding' has caught the eye of the audience even before its release. We wanted our guests to enjoy an experience of the actual movie which will only entice them to come and watch the actual movie in the theatres."
'Veere Di Wedding' is Indian Hindi female buddy comedy film, directed by Shashanka Ghosh. The film is co-produced by Rhea Kapoor, Ekta Kapoor and Nikhil Dwivedi and stars Kareena Kapoor Khan, Sonam Kapoor Ahuja, Swara Bhaskr and Shikha Talsania in lead roles, as four friends attending a wedding.