The list includes Swades, Om Shanti Om, Dilwale, Phir Bhi Dil Hai Hindustani, Chennai Express, Happy New Year and Dear Zindagi among others. “It is one of the biggest deals in Bollywood. The price we are hearing is unheard of because some of them are old films as well like Paheli, Billu, Chamatkaar, Anjaam, Ram Jaane, etc. But it is one of the biggest deals in recent times for a satellite channel,” says a leading trade analyst.
Shah Rukh Khan’s films may not have that kind of an impact at the box office in recent times but he still commands a hefty price in the satellite market as this deal reveals. “Shah Rukh Khan films are always watched on television and they always command healthy TRPs whenever they are telecasted. No wonder, the channel in question has paid a hefty price for the deal,” informs our source.
— Sanskriti Media
