SRK has the most clever way to promote his film Jab Harry Met Sejal

Mumbai: Film titles don't always create a lot of news, but Shah Rukh Khan’s next film ‘Jab Harry Met Sejal’ has been an exception to the rule.

The title has been in the news since the past few days for the mixed opinions it has received for the title.

SRK has also been utilising the hype over the title well, by saying that Ranbir Kapoor, who suggested the title, won't be receiving Rs.5000 as the reward. Alia Bhatt's disappointment over her title being rejected and other Bollywood celebrities comments on the matter had also generated enough buzz for the film.

SRK’s funny response to a girl named Sejal who ‘thanked’ the superstar for turning her into a meme post the title of the film, had also made headlines.

Shah Rukh and the director Imtiaz Ali would definitely not mind the hype surrounding the film and would even be hoping that it translates to box office success as well.

Despite the film only being the first collaboration between Shah Rukh and Imtiaz, the duo seem to have developed a good bond during the shoot.

Pictures of the two in Prague and SRK clicking Imtiaz while he was departing on a bicycle post their late night interaction, were just few examples of the same.

The duo also stepped out for dinner few days back and it seems that the bond is growing stronger by the day.

Shah Rukh and Imtiaz met up on Monday again and the superstar took to Twitter to share a selfie of the two. What was interesting, however, was the caption, the term he used for Imtiaz, on the basis of his hairstyle.

The superstar proves again that his wordplay game is too strong.

‘Jab Harry Met Sejal’, also stars Anushka Sharma and is releasing on 4 August.