Indian Railways promoting culture, says Akshay Kumar on 'Housefull Express'
The cast of Housefull 4, Kick start the promotion of their film in a very unique way, the entire cast of the film has boarded a special train from Mumbai to Delhi to do the promotion of the film. The team has started its promotional activity in a cool way to engage with the media through a train ride to the capital from Mumbai.
Speaking about the same the superstar shared, "This is a new idea, the Indian Railways has started this looking at our culture, to promote the culture. You can book the entire train and promote it throughout.
I think it is a great idea, along with Sajid Nadiadwala and Fox Star Studios, they came up with an idea that we can do something like this and we got the permission very fast and here we are. It's a great idea, which is gonna be fun. We've just started with our journey it's only been 40 mins and soon we would be reaching Surat, then the next stop would be Baroda, then Kota, Mathura and finally Delhi."
In a first-ever development in the history of the nation, the Indian Railways has brought about a new and interesting addition to its services and has inaugurated its ‘Promotion on Wheels’, a new concept which kicks off today with the entire cast of the upcoming movie, Housefull 4 on-board for the promotions on its Mumbai to Delhi route.
The multi-starrer film starring Akshay, Bobby Deol, Riteish Deshmukh, Kriti Kharbanda, Kriti Sanon and Pooja Hegde promises to be a hilarious roller coaster ride much like its earlier avatars where today, we will surely find them on the train with ‘Promotion on wheels’. Housefull 4 produced by Nadiadwala Grandson & Co-Produced by Fox Star Studios is slated to release on 25th October has become the first movie, much to its title itself being rolled on the wheels.
Housefull 4 is excited to partner with the Indian Railways for a unique train journey from Mumbai to the capital city. The train ride will take the entire cast of Housefull 4 and media through a mad journey, just as the film promises and prep the audiences for the release of the film on October 25th”.
