A furore broke out over an allegedly sexist ad’s billboard that was put up in major cities featuring Ranveer.
Mumbai: The otherwise flamboyant ‘Befikre’ star landed in controversy and was even labelled a ‘sexist’ when an ad, he has featured in, allegedly objectified women.
In the ad Ranveer was seen in a corporate setting, wearing formals, carrying a girl on his shoulders with a caption that outraged many.
The caption in question read: Don't hold back. Take your work home.
The ‘creative’ advertisement not only backlashed, but also projected Ranveer in a bad light. Ever since the ad released, Singh has received numerous comments and posts from various sections of the society, including film stars like Siddharth (of ‘Rang De Basanti’ fame), criticising Singh for allegedly encouraging something as sexist as this ad.
Feeling the need to clear his name, the ‘Ram Leela’ star has issued a statement seeking apology for the debacle.
He said, “It was important to give the brand creative freedom while designing their campaign, but I guess we got it wrong on one of those billboards and I’m sorry this happened but it’s a thing of the past.. we rectified it immediately by having that hoarding taken down ASAP from everywhere over 30 cities overnight. I treat all women with the utmost respect both professionally and personally and would never do anything to disrespect them."