Watch: SRK gives important message for New Year's eve in his Raees avatar

Mumbai: Shah Rukh Khan's success story in the film industry is one of the reasons why his fans look up to him as an inspiration.

With so many people looking up to him, Shah Rukh knows that if he says something, people would listen to him.

The actor, who'll be seen as the antagonistic bootlegger locking horns with Nawazuddin Siddiqui in Rahul Dholakia's highly anticipated 'Raees,' know his words hold credence and influence the nation as a whole.

But not one to let go of his quirk and wit, the actor, in his inimitable 'Raees' persona, has taken to social media to warn his fans of the cons of drunken driving, propagating a safe party time during the fast approaching New Year's eve, albeit in his own inimitable style.

The film, set in '80s Gujarat, is headed for a titanic clash with Hrithik Roshan's 'Kaabil' at the box-office on December 24, 2017, already has a chartbuster in Sunny Leone's 'Laila' revamp.

Though the clash has been much publicised, both camps have maintained that though it is unfortunate, they only wish well for the other, and they'll all remain friends irrespective of box-office results.

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