After Big B, Anushka roped in for Narendra Modi’s Swacch Bharat Abhiyan

Mumbai: One of the most ambitious initiatives of Prime Minister Narendra Modi, Swacch Bharat Abhiyan, is set to have a popular female face to spread its message.

After Amitabh Bachchan, it’s Anushka Sharma, who will be representing the cleanliness campaign.

The Ministry of Urban Development (MoUD) has chosen the actress, based on her popularity, to spread the awareness nationwide, especially among women in rural and semi-rural areas, and believes that she is a perfect choice for the campaign as people relate to her.

A source informed Mumbai Mirror, "In these places, it’s the men who resist the idea of building toilets while women really need them in light of health and safety concerns in open spaces like fields and farms. In her films, Anushka has always played inspiring female characters so the government believes her voice will resonate with women."

You make our country proud, Anushka!