Taylor Swift is all over the place after the release of her song ‘Look What You Made Me Do’. She’s now announced that she has ventured into the world of apps, following in the footsteps of other popular musicians. Her new app The Swift Life, in partnership with Glu, is the latest amongst the many money-minting celebrity apps and games such as Katy Perry Pop, Britney Spears: American Dream, Nicki Minaj: The Empire, and the very popular, Kim Kardashian: Hollywood.
The announcement was made via Swift’s YouTube account and features a blurry handheld video of her saying, “I think you guys are really going to like this. I mean, I hope. It would be preferable if you did.”
Swift's app has been described as a new digital entertainment project and a deeply social environment, by Nick Earl, CEO, Glu. The app more or less looks like a platform for Swift’s fans and has its elements borrowed from Instagram and Tumblr. The app also promises exclusive content, photos and direct communication with Swift. She will also be launching her own emoji stickers named ‘Taymojis’. There is, however, no indication of whether fans will make in-app purchases on The Swift Life.
