Digital Education for MSMEs is now a basic necessity, believes Joey Hickson
We’ve come a long way from thinking ‘the customer is always right.’ With rapid advancement in the digital space, enhancing customer experience dominates the forefront of any business. The digital transformation of businesses has changed the way they operate and engage with customers.
Any business that hasn’t embraced the digital culture will be left far behind. When it comes to Micro, Small & Medium Enterprises (MSMEs) especially, being digital adept is an absolute necessity in order to survive. Content marketing expert Joey Hickson believes that MSMEs need to be digitally educated in order to stay ahead of the competition, scale operations, and be successful.
Hickson was an early adopter of Instagram and mastered the art of social media by learning the app in his spare time. He garnered a network of 20 million followers and went further to teach people how to build their brands. His social media expertise has helped hundreds of clients grow and promote their products.
According to him, “Going digital doesn’t mean a one-time investment in a solution that will digitalize operations. It’s a continuous journey of technological integration that transforms the way businesses operate and interact with customers.”
Companies, big or small, are now in a position where they need to change the way they do business. User experience and providing rich engaging content takes the top spots on the priority list. Using interactive content that enables a business to have a two-way conversation with customers, Hickson was able to increase engagement and organic growth for several small business clients over the past 9 years.
Being the owner of one of the largest music Instagram accounts @singers, his clientele includes a number of big names in the music industry like Flo Rida, Capitol Records and Empire Records. Others include Jason Vedadi, Matthew Morgan, Cody Alt, Gary Vee and Cody Sperber, to name a few.
The digital revolution has drastically changed the all-in marketing strategy. It is no longer just about TV ads, flyers and sign boards. Businesses need to embrace email and social media channels, among many other digital marketing strategies.
Content now has its own throne of glory as it plays such a pivotal role in bringing in potential customers and retaining existing ones. At present, content and media have the power to make or break a business in the digital space.
The digital evolution has only just begun. That's why, at the moment, there’s no simple path one can follow. There’s no way to tell if a certain way will continue to work or if something new will take the lead in a few years. Hickson says, “This is why it’s so important for businesses to learn about the digital realm. In order to thrive in this environment, the more you learn and experiment, the faster you’ll succeed at it. Even failures are lessons to achieving greater heights.”
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