Appinventiv helped Domino's redefine themselves using new digital approaches, resulting in a 23% increase in conversion rate
Saurabh Singh was born with the entrepreneurial gene that made him take the plunge of creating something of his own at the early age of 19. He has since, never looked back, scripting success after success. With 16 years experience in the industry, he is known as a master political strategist and a tech visionary with the rare ability to foresee technology’s biggest upcoming challenges. Besides being a leading entrepreneur, Singh is also an active investor and mentor to businesses trying to achieve success similar to his.
How have your methods for doing business, or the product(s) or service line(s) you market, changed since the inception of your business?
In today's environment, adjusting to the continuously changing dynamics of the marketplace is critical to the success of any organisation. Our transformation from an app development business to a worldwide Product Innovation Agency in a short span of time is an apt reflection of our ability to change and adapt to the digital world.
With a strong conviction in the trinity of technology, innovation, and improvisation, we have demonstrated from the outset that we are a disruptive company providing cutting-edge tech solutions. We have excelled in all leading and next-generation technologies by emphasizing on recruiting exceptional IT experts, maintaining a healthy work-life balance, and keeping up with technology by building an innovation lab.
Registering a meteoric growth in just six years, Appinventiv has grown from a modest organisation with 10 employees to a global company with 700 tech experts from different domains. The wide array of curated services that we offer has ensured us to have a remarkable list of customers spanning a diverse range of sectors, including retail, travel, e-commerce, education, hotel, advertising, market research, m-health, fintech, manufacturing, consumer goods, logistics, SCM, and non-profit. In addition to delivering digital disruptions around the country, Appinventiv has expanded its geographical reach worldwide, with customers in the United States, the Middle East, Europe, Australia, and New Zealand.
What is your business philosophy as it relates to your clients? How many active clients do you have at present?
Appinventiv has always believed in the ‘product first’ philosophy by placing innovation and customer happiness above everything.
Since innovation is at the core of our business, we have always been at the leading edge of technological advancements. At Appinventiv, we understand the technology necessary, the code base required, and how to overcome marketing hurdles in order to make the customer's concept a reality.
We are always striving to deliver a unified set of user experiences and features that align with the company's goals. We believe in developing products that provide a holistic user experience, therefore our products are created with not just the product's consumption or usage in mind, but also the entire process of acquiring, owning, and even troubleshooting.
Currently, we have two business units, one which serves the Startups and another which serves the global Fortune 500 companies. Appinventiv has already worked with 1000+ revolutionary products like IKEA, Dominos, KPMG, ABP Live, Vodafone, Pizza Hut, KFC, Gully Beat, Asian Bank.
Talking about our active clientele, currently we are working with 80 diverse clients, 50 of whom are New age entrepreneurs from startup-division and 30 of whom are enormous global organizations, enterprises, and Central and State governments. Till date, we have assisted 74 percent of our startup division partners in raising multi-million dollars investment to grow large.
Why do you think we need more women in the IT industry? And what is the future of women in tech?
Women are already succeeding in technology despite the odds being stacked against them, and the forward-thinking companies they work for are enjoying the benefits indicating that diversity contributes to greater problem solving and creativity at work. In recent years, we have seen a massive escalation in women's participation in the IT sector, which can be attributed to its characteristics of being a white collar job with comparatively high salaries, easy international mobility, gender-neutral policy, and physically less demanding work.
According to an industry survey, businesses with at least 10% women enjoyed 2.5–5% greater returns on equity while those with 30% women experienced 15% higher profitability. At Appinventiv, we have always valued the contributions of women, and thus inspired many women to lead by example.
What is the most innovative service you’ve worked on?
By virtue of our experience in various game-changing technologies such as Blockchain, IoT, AI, ML, AR, and VR, Analytics, Neural Network, Robotic Process Automation (RPA), Edge & Quantum Computing as well as the assistance of our research and development team, we have developed some of the most immersive products.
We helped Domino's redefine themselves using new digital approaches, resulting in a 23% increase in conversion rate. Some of the milestones that we have achieved in the realm of digitally disrupting the health care business include Youcomm and healthreel. Youcomm is a gesture recognition programme that is revolutionising patient and hospital communication systems, whereas Healthreel is a NASA software. We also have the distinction of being one of the few businesses to supply Blockchain, which we created for Asian Bank to assist them in providing rapid and easy banking.
Any tips for young women entering this sector?
We believe there has never been a better time for women to be a part of the technology industry. In addition to staying up-to-date with the technology advances and deciding what industries and technologies they are most interested in, women should always retain intellectual curiosity and have a growth mindset. Apart from learning from your team, building your network and learning from industry professionals will go a long way in the progression of their career.
How did Appinventiv respond to the Covid-19 pandemic?
Buoyed by the trend of working from home and rapidly adapting our strategies to address both the challenges and the opportunities created by the crisis, Appinventiv continued to thrive even during Covid.
At a time when companies were either laying off employees or introducing pay cuts, Appinventiv came to the rescue of as many as 200 people. Aimed at propagating employment opportunities for the people who had lost their jobs during Covid, we started the #Stepping Up campaign in 2020. Being a people centric organization, we gave three increments in just 15 months despite the limitations of the ongoing pandemic.
In the same year, we were conferred with the ‘Best App development company’ in the India Enabler Digital Awards 2020. We have also projected an exhilarating growth orientation with four newer settlements in Chandigarh, Dehradun, Indore, and Lucknow in the last few months.
What has been the driving force behind Appinventiv?
In a nutshell, our "People" are the driving force behind Appinventiv. We believe that the ultimate driver of a company's success is its people, therefore we encourage our employees to pursue their interests by creating a culture of continuous learning. Given this, we have launched a campaign for all Appinventors in which each Appinventor has the opportunity to become an Entrepreneur and establish a million-dollar firm.
Appinventiv’s success is a testament to its distinctive qualities, which include mastery of digital technologies, integration of innovation in the organization's fabric, maintaining an agile and receptive mindset, and emphasizing employee growth and progress.