Making Expensive Sarees Affordable: How One Company is Changing the Fashion Industry
An innovative online company called Nithi Tex aims to make the luxury saree business more accessible. Based in Salem, India, Nithi Tex is bringing high-end designer sarees to regular buyers through a smart business model.
By working directly with saree makers and avoiding middlemen, Nithi Tex buys exclusive sarees at very low wholesale prices. They then sell these luxury sarees online at prices 30% cheaper than normal retail prices.
This new direct-to-customer approach has created opportunities for regular Indian women to become entrepreneurs. They can now easily start their own online saree shops through Nithi Tex.
According to founder Anburaja, Nithi Tex wants to "empower women in India by making expensive sarees affordable."
The low prices allow women to make good profits by reselling designer sarees online. Becoming a Nithi Tex reseller is quick and easy through their website and app.
Nithi Tex handles all the packaging, shipping, and delivery for resellers. This allows women entrepreneurs to focus on sales and marketing.
Nithi Tex does more than make luxury affordable. It also helps revive traditional Indian textile crafts.
The company works closely with skilled weavers and craftspeople across India to make its beautiful sarees. It provides a steady income source to artisans and keeps rare handloom techniques alive.
By promoting and selling these handmade sarees globally, Nithi Tex creates demand and appreciation for India's rich textile heritage.
The company balances business and ethics. They connect creators directly with customers and share profits fairly.
Moving forward, Nithi Tex aims to grow its product range and women reseller network. The startup shows what an empowering e-commerce model could be.
Their success proves that increasing access to beautiful things creates value for all. And that may be the key to making luxury fashion more democratic.
For more information and to download the Nithi Tex app, please visit their official website https://www.nithitex.com/
Disclaimer: No Asian Age journalist was involved in the creation of this content. The group also takes no responsibility for this content.
