From ambition to reality: Apoorv Bhatnagar talks about The Plug Media

With the air of despair around due to COVID-19 along with a general lethargy that seems to have enveloped the world, it’s a tough time for anyone to gain the motivation to act on their dreams, let alone, turn them into a reality. However, with everyone being stuck at home owing to the pandemic, it’s no surprise that the digital industry has seen an upsurge in new voices and talent.

Even when it presents itself camouflaged amidst a plethora of hindrance, making the most of an opportunity is exactly how this dynamic entrepreneur was able to translate his ambition into a reality, resulting in the conception of “The Plug Media.”

With an array of some of the most talented and versatile creators, who have been creating waves on social media, The Plug Media has emerged to be a leader in the digital marketing space. Co-founded by Apoorv Bhatnagar, with his partner Rohit Golia, The Plug Media is a 360-degree social media marketing and talent management company based out of Mumbai. In a span of just 2 years, their influencers have collaborated with over 200+ brands and have executed over 700+ successful campaigns.

Constantly innovating and adapting to the evolving dynamics of the digital world, Plug Media has been able to rope in some of today’s finest talent and has helped its creators establish niches of their own. Aptly named, they work to plug the gaps between the creators, brands, and their audiences.

Apoorv Bhatnagar is one of the youngest inspirations for aspiring entrepreneurs who are looking to materialize their goals. With a degree in Journalism and Mass Media, Apoorv came to Mumbai with the determination to make things happen. Having invested just a mere Rs. 8,000 into the business, Apoorv made the smart decision to channel his energy into an aggressive communication strategy, which eventually led to the conception of The Plug Media.

Being a young entrepreneur in an already saturated niche of influencer marketing is a challenge in itself, however, Apoorv has been able to navigate his way to the top owing to the journey he’s traveled.

Apoorv always wanted to become an entrepreneur and have his own setup but backed with rightful experience. Post working in various firms, Apoorv decided to leave his job in New Delhi to make his own place in the city of dreams. With a mere Rs. 50,000 when he was starting out, Apoorv learned the inner dynamics of the influencer space by working in multiple talent management companies. Having managed several projects for some of the biggest names in the industry, namely, DJ Chetas, Monica Dogra, Zaeden & others, Apoorv was able to understand not just what this market demanded but also what it lacked.

His sheer determination, unwavering vision, and strategic thinking skills allowed him to amalgamate his love for the industry, his connections in the space, and his insight into what this market truly needs, into establishing The Plug Media.

Owing to his long-term relationship with the talent management industry, Apoorv Bhatnagar has been able to give Plug an edge over other names in the same market with his vision, ambition, and expertise. When asked about what drove him towards influencer marketing, he said, “Just the idea of collaborating with the talent to put them on the map was very exciting for me. I believed that with the right guidance, these names would someday become brands in the industry.”

A team player and strategist, Apoorv attribute his success to his team and creators who form the heartbeat of Plug Media.

Talking about the impact of the influencer marketing industry, Apoorv remarks, “In today’s time - you cannot ignore the fact that influencer marketing is an integral part of the marketing mix. It allows you to reach a larger, diversified, and engaged audience via thought leaders of respective industries.” Having achieved milestones in just 2 years, The Plug Media is just getting started to dominate the digital space with their presence. Considering every victory worth celebrating, Apoorv says, “I’m proud of The Plug Media for achieving something new every day, no matter how small or big the win is.”

Having found his calling in the digital space, it’s no surprise that Apoorv is one of the top pioneers in this field, who has been changing the game with his unwavering confidence, a zeal for the craft, and the drive to achieve greater heights.

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