Meet Ashish Kumar, Transforming Face Of New Media With His Bootstrap Startup Postoast
So, the story goes that the founder of Facebook’s one of the most entertaining pages ‘Postoast’, Ashish Kumar, was pursuing B.Tech back in 2009 when he got mesmerized by the astonishing world of social media and the way it was spreading its roots all over the internet. Later, in 2012, Ashish got his first earning of mere Rs 1500 from a Facebook page that trigger his thoughts to explore the depth of new media. At that time, a lot of new pages were coming up on the lines of BuzzFeed and Upworthy with an aim to create something similar in the Indian space. Tinkering with the thought of kickstarting something different, in 2016, Ashish decided to begin Postoast, a one-stop destination for all things creative, informative, trending, entertaining and amazing!
Talking about the challenges Postoast faced before becoming people’s favorite, Ashish said, “Starting a blog is no more a difficult task today. However, making its presence felt and getting audience to read your blog is quite a challenge. Sometime it becomes discouraging when you invest lot of time in creating a content and there is no one to read it.” He further added that despite all the ups and downs that Postoast faced, things improved with time.
Ashish added that consistency plays an important role. He said that his strong presence on social media not only helped a lot for the blog to reach the right audience. But, it also helped his to under his audience and their behavior towards various content.
Commenting on the evolution of content over the year and how he managed to keep up with the pace, Ashish said that in the past few years, we all have witnessed a humongous shift in content consumption patterns, especially in developing countries. The major factor that led to this shift is the ever-evolving technology and its increasing accessibility. With such fast paced lifestyle, we cannot expect people to read lengthy content.
Post and Toast are the two words that gave birth to ‘Postoast’ that in literal terms mean snackable content. Living up to the name, me and my team made sure that we develop content that’s entertaining, worthy and authentic, Ashish said.
With a small team of around 15 people working from different remote locations, Postoast reaches 50+Million active users on monthly basis with its read-worthy posts, hilarious memes and other forms of valuable content. From the most happening stuff on the internet to the finer details of interesting topics, Postoast touches a versatile range of content, i.e. from entertaining to informative. The page targets people seeking amusing, interesting and trending content.
In a matter of a few years, Postoast’s growing popularity got Ashish work with industry’s top brands such as ZEE5, VMate, Josh App, Dunzo, Zivame, Bet365, Bajaj Finserv, Dream11, 1xBet, Zoutons, Tata AIG, Sportskeeda, etc. Considering the ever-evolving social media, Postoast has also started making content in video format and launched their YouTube channel recently.
After witnessing successful five years with Postoast, Ashish has stepped his foot in the traveling industry as well. His expertise in social media has helped him begin his new venture ‘Travel n Trek’. So far, the start-up has generated good amount of leads with the help of its founder’s experience in online marketing. Talking about his vision with this new start, Ashish said that he wants to make the trekking experience available at affordable price and motivate people to connect with nature at large.
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