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  09 Sep 2022  Coccaa to utilize Make in India initiative to create local opportunities

Coccaa to utilize Make in India initiative to create local opportunities

SPOTLIGHT
Published : Sep 9, 2022, 12:01 pm IST
Updated : Sep 9, 2022, 12:01 pm IST

With operations in Europe, India, and Southeast Asia, Coocaa dominates the open market and offers a wide variety of affordable televisions

Sushovit Ranjan, Business Head Coocaa TV
 Sushovit Ranjan, Business Head Coocaa TV

What differentiates your brand Coccaa from other competitors?

Coocaa is a leading manufacturer of smart TV’s across the world striving to help its customers - “Explore, Discover, and Create”. With operations in Europe, India, and Southeast Asia, Coocaa dominates the open market and offers a wide variety of affordable televisions in its product portfolio.The brand’s USP is its diverse product offering, which includes Google TV 43 above segment.

How are you working on evolving demands of consumers in India? Any common trends which you can mention?

Considering the Indian Audience, the most prominent applications in India will already be installed on the TV. The TV is bezel-less, has a 30 Watt speaker, and a Dolby digital decoder.

We have developed a new product with the most popular features. The Coolita 2.0 Operating System, DDR 512 MB, and 4 GB Flash are included with the Full HD TV. Coocaa consistently makes an effort to create new, better, and more valuable products that meet customer expectations. High-end features like the "Eye Care" Technology and Digital Noise Filter, which shield the user's eyes and ears from dangerous radiations and provide a great and secure viewing experience, are supported by our products. At an initial price of Rs. 15999, we have introduced this product on Flipkart.

Please describe your target region In India and what’s your strategy to reach them?

We are keen to reach out to tier 2 and 3 cities. The coocaa S3U Pro is offered on Flipkart for a reasonable price of just INR14,999, catering to the target market and bridging the cost gap between conventional TVs and Android TVs currently available on the market while providing excellent smart TV experiences.

How is Coocaa aligning with the Prime Minister’s Atmanirbhar Bharat mission?

The Aatmanirbhar Bharat package was unveiled by the Indian government in an effort to boost the economy and lessen the negative effects of COVID 19. The possibility of manufacturing sector growth is one of Atmanirbhar Bharat's primary benefits. By creating and manufacturing TVs here, we hope to provide job opportunities for the local population. Reiterating "Make in India" as a government policy for Atmanirbhar Bharat our product manufacturing here will increase employment possibilities, improve workers' living conditions, and advance both the economy and society as a whole.

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Tags: infocus, smart tv, smart tv manufacturer, coccaa