Though the term ‘Nutraceuticals’ was coined only in 1989 by Dr. Stephen DeFelice, nutraceuticals have been around since the early 1900. Nutraceuticals - supplements that deliver physiological benefits or offers fortification against chronic diseases are often used to augment health, delay the aging process, increase life expectancy, and support the structure or function of the body.
Nutraceuticals are nonprescription medicine or over-the-counter (OTC) medicine They are safe and effective when you follow the directions on the label, but, as a very important step, it is advised to consult your health care professional or a nutritionist. A professional will help you narrow down your requirements according to your lifestyle. Additionally, it is best to select diet supplements from nutraceutical companies and online platforms that are proficient in suggesting what is best for you.
Today, there are supplements to address all types of nutritional deficiencies and to improve general health and wellbeing - Vitamins, Minerals, Protein supplements, Immunity boosters, weight management supplements, sports nutrition supplements, geriatric supplements and more.
The growing demand of Nutraceuticals
The global nutraceutical market size was valued at USD 382.5 billion in 2019 and is expected to expand at a CAGR of 8.3%. According to a market study, the nutraceuticals sector is expected to fetch USD 722.5 billion in revenue by 2027 globally. Diet supplements comprise of 65% of the nutraceutical market and is growing at a rate of 17%, likely to be at 22% per year going forward.
The sharp upward trend in the growth of the nutraceutical sector has been directly attributed to Covid-19 global pandemic. There has been a renewed emphasis on preventive healthcare due to the pandemic and people are focusing on living a healthier lifestyle.
Nutraceuticals enjoying attention of late
Up until now, these supplements were the go-to for preventive healthcare and as OTC supplements were taken at the consumer’s discretion. Today, nutraceuticals are actively being prescribed by doctors for COVID-19 patients.
Since the pandemic, especially the second wave, doctors are also stressing on the importance of preventive care. According to the studied trends, western countries are more inclined towards adding these supplements to their diet. The Indian population is now catching up and is slowly but steadily accepting the importance of supplementing their diet with nutraceuticals. But it will be safe to say that the sector will surely see only an upward movement from here.
This increasing interest in preventive healthcare has led to a high demand. A few of the online nutraceutical platforms are replenishing their shelves more often now, to cater to this growing demand. Surprisingly enough, the demand stems not from retail consumers alone, but also from doctors and hospitals. Hospitals and clinics are even recommending macronutrients like protein supplements, herbal drinks etc.
Consider adding supplements to your diet now
Vitamins and minerals required by our body to grow, develop, and stay healthy – both physically and mentally. It is an undeniable fact that the past year has taken a toll on people physically as well as mentally. Trace minerals like chromium, copper, iodine, iron, selenium, zinc, magnesium, boost the immune system, aid better sleep and are considered to lower the levels of stress and anxiety.
Due to the pandemic, all of us are forced to spend most of our time indoors. This had led to less access to Vitamin D which is normally produced in our skin when exposed to sunlight. Maintaining adequate levels of vitamin D is crucial as it helps keep bones, teeth and muscles healthy.
People prefer the intake of these Supplements in the form of Gummies as oppose to tablets. The Gummies market is increasing leaps and bounds in India. Fitday as a leading nutraceuticals company has recently launched 7 gummies for DHA + Multivitamin (Gummies for children), Biotin, Vitamin C, Ashwagandha, Korean Ginseng, Calcium, Vitamin-D3, Ginger Licorice Tulsi (Cold & Flu Gummies), and Iron Folic Acid.
Nutraceuticals vary in concentration just like other medicines. They contain active ingredients that can have strong effects that vary from person to person. People may most likely have side effects from dietary supplements if taken in high doses, instead of prescribed medicines, or if you take various supplements. It is very important to consult a healthcare professional or nutritionist before you take supplements.
There is a plethora of diet supplements in the market that come with tall claims. Consumers are advised to check for FSSAI or similar approvals to ensure safety.
It helps to remember that diet supplements do not substitute a good diet. It is always recommended to eat a healthy and wholesome diet and use supplements to support your food intake.
