Too many steps in the buying process can be a deterrent for customers
Increasing sales on your ecommerce website can be a challenge, particularly in the highly competitive world of online retail. However, there are plenty of ways to do this, whether you’re looking to reach more people or to make your customer experience more seamless and enjoyable. Here are five ways to optimise sales on your ecommerce website.
5 Ways to Optimise Sales on Your Ecommerce Website
1) Reduce shopping cart abandonment
Reduce shopping cart abandonment by using images and videos. Make sure your product photos are high quality and that you also have videos showing your products in use. This will help potential customers see your products in detail and get a better sense of what they’re buying. You can also offer customer service chat options. Offering live chat as an option for your customers not only provides instant customer service, but it helps with sales as well. Also, make checkout easy and fast. A majority of online shoppers abandon their carts because the checkout process is too long or difficult. Try setting up a 'One Click Checkout' system to make things easier for them.
2) Use heat maps and scrollmaps
By understanding how users interact with your website, you can make changes that encourage them to buy your products. Heat maps and scrollmaps show you where users are clicking and scrolling, respectively. This information can help you make strategic changes to your website layout, calls-to-action, and more. For example, if you notice a lot of people click the New Arrivals tab but not many continue to the product page for the item highlighted in the tab, it may be because there is no text next to it explaining what that page is about. You could add some explanatory text and then check again.
3) A/B testing
A/B testing, also known as split testing, is a method of comparing two versions of a web page to see which one performs better. By running an A/B test, you can improve your website's conversion rate and make more money. You can utilise A/B testing to test out a variety of tools as well, for example, you can find out whether an Amazon repricer improves your sales in comparison to changing prices manually.
4) Go back to basics
First, take a step back and make sure your ecommerce website is optimised for the basics. This means having a fast loading website with clear and easy navigation. If potential customers can't find what they're looking for or if your website is slow, you're likely losing sales. Take care of these basics first and then move on to more advanced optimization techniques.
5) Simplify the buying process
Too many steps in the buying process can be a deterrent for customers. They may get frustrated and abandon their purchase altogether. streamline the process by reducing the number of steps, or by providing a progress bar so customers know how close they are to completing their purchase. Consider highlighting one product at a time to reduce visual clutter and make the desired item easier to find. You can also add videos. Videos help shoppers understand what they’re buying and what it will look like once assembled in real life (rather than just as a picture). People enjoy watching them because they’re engaging, informative, and give people something extra that just looking at an image doesn’t provide. Make sure your videos include plenty of information about your products, not just how to assemble them but also information about features such as durability, versatility, versatility, style etc.
Disclaimer: No Asian Age journalist was involved in the creation of this content. The group also takes no responsibility for this content.