Lovestruck Cosmetics - Journey of Mrs India International & Supranational holder

As exciting and inviting the beauty industry may seem from outside, the hardwork and determination of people associated with producing the right formulated product are often left unnoticed.

To enlighten you with one such inspiring journey of a very talented individual - Aditi Mehta, founder of Lovestruck Cosmetics, we have jotted down different aspects of her journey before she became what an empowering woman is referred to.

Get to know about the exceptional journey of Aditi Mehta - on how she overcame the obstacles and persevered even after facing several failures.

Aditi appreciates adorning makeup like every other girl does but the fact that the price of beauty products nowadays can really skew anyone’s buying perspective, led her to develop something really affordable for everyone.

Being winner of Mrs India international and Mrs supranational, she possesses knowledge about makeup products in depth.

She knew coming up with affordable safe & harmless beauty products without compromising on the quality part is not as straightforward as it may appear. But she had it clear - the cosmetic brand has to be safe and pocket-friendly at the same time.

After researching vigorously, she began approaching processors from various foreign lands including Germany and Italy for collecting samples to ensure quality assurance. Upon reaching top Indian cosmetic manufacturers, they were more than amazed to know that Aditi actually cared about the products’ formula (paraben, phthalate free) despite the fact that it could take about two years for the product to get finalized for its sustainability.

And being someone who has tried lipsticks of almost every brand, she knows everything about the texture and shades one looks after while buying lipsticks. The same applies for kajal - Lovestruck cosmetic’s kajal not only gives a long lasting finish but are smudge proof too.

All of Lovestruck cosmetic’s are worth giving a try and why not, they come with great affordability and accessibility!

Disclaimer: No Asian Age journalist was involved in creating this content. The group also takes no responsibility for this content.