Lucknow: For the 2019 Lok Sabha elections, the BJP will directly connect to the voters through 16,000 WhatsApp groups.
The BJP is also aiming at 51 per cent votes at every polling booth to counter the “mahagathbandhan” of the Opposition.
The 16,000 WhatsApp groups to be created during the next 15 days, will propagate the BJP’s latest slogan “Saaf Niyat, Sahi Vikas”.
According to the UP in-charge of the BJP IT cell, Sanjay Rai, the WhatsApp volunteers will aim to reach out to students and young professionals, tech savvy farmers, youth and women, active on the social media.
BJP president Amit Shah held a brainstorming session with 4000 social media volunteers in Varanasi on Wednesday night and gave them tips on how to intensify propaganda for the BJP using the social media.
Each of the 16,000 WhatsApp groups, on a daily basis, is expected to post at least 10 posts about the development projects and pro-poor schemes launched by the BJP government.
On Thursday, the BJP president who was in Agra, asked the party workers, cyber warriors and ‘vistarakas’ to ensure 51 per cent votes for the party at every polling booth.
He asked party workers to reach out to every house in the polling booth and make the voters aware of the party’s policies and achievements.
Stressing on micro-management of polls, Mr Shah said that the focus should be on OBCs and Dalits.
Last year, during the Vidhan Sabha elections, the UP BJP IT cell had utilized the social media, and had created content through a team of 4500 BJP youth volunteers spread across the state sending photographs of the party’s latest activities.
Of the team of IT professionals hired by the state BJP for the job, half were from IITs and others from prestigious universities from across the state.
Operating out of the war room in the BJP state headquarters, they created graphics to be posted on the social media sites like Facebook, WhatsApp and Twitter.
The BJP had claimed that 3 crore youth had connected through the NaMo page.
The first time that the BJP had effectively used the social media was during 2014 Lok Sabha elections.
