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  India   All India  15 May 2019  Pavilion to showcase Indian cinema at Cannes Film Festival

Pavilion to showcase Indian cinema at Cannes Film Festival

THE ASIAN AGE.
Published : May 15, 2019, 1:17 am IST
Updated : May 15, 2019, 1:17 am IST

During the festival, the Indian delegation will be interacting with the key stakeholders of Cannes as well as other members of the film fraternity.

The historic and moving red carpet entrance of 82 women from all countries and professions in cinema, at the 71st edition of the Cannes Film Festival for Les Filles Du Soleil (Girls of The Sun) by Eva Husson. (Photo: Instagram/festivaldecannes)
 The historic and moving red carpet entrance of 82 women from all countries and professions in cinema, at the 71st edition of the Cannes Film Festival for Les Filles Du Soleil (Girls of The Sun) by Eva Husson. (Photo: Instagram/festivaldecannes)

New Delhi: With India set to host the 50th edition of the International Film Festival of India later this year, the government will promote the event and the contribution of India to the movie industry at the ongoing Cannes Film Festival. The golden jubilee IFFI edition, scheduled to be held between 20-28 November, will attempt to showcase the best of the world cinema and the Indian cinema in an effort to make it a memorable event.

Sources stated that the Indian delegation, led by secretary, ministry of information and broadcasting Amit Khare, will be meeting curators and officials of the leading film festivals of the world. “Meetings with delegates of Toronto, Venice and Locarno film festivals have be scheduled. This would enable India to plan the grandest possible IFFI this year,”sources added.  

The agenda will also aim to partner with leading international directors, actors and jury members. An attempt will also be made to hold international premieres, host world stars, world premiere of films and the best of the Indian film industry at the 50th edition, sources added. “There will also be a flavour of India representing robust regional cinema of India,”sources said.

An India Pavilion will also be inaugurated at the Cannes Film Festival. The Pavilion will showcase Indian cinema across linguistic, cultural and regional diversity, with the aim of forging international partnerships in distribution, production, filming in India, script development, technology, promoting film sales and syndication.

During the festival, the Indian delegation will be interacting with the key stakeholders of Cannes as well as other members of the film fraternity. A key focus area of the Indian delegation, this year, will be to promote the golden jubilee edition of International Film Festival of India, to be held in Goa, later this year. A specially designed IFFI poster for the golden jubilee will be released during Cannes Festival. The delegation will also popularise steps taken to ease shooting of films.

Tags: cannes film festival, international film festival of india