Dreamline fashion brand collaborates with designer Krsnaa Mehta for new collection
Dreamline, Future Group’s home fashion brand that has been popular across Indian homes since 2007 has also evolved with our changing consumer and her home décor sensibilities, as fashion flows from our outfits onto our homes.
Taking the step of metamorphosis further, Dreamline has launched an exclusive collection in collaboration with the eminent designer brand - India Circus by Krsnaa Mehta.
The ‘India Circus’ collection from Dreamline features a wide range of home furnishing products designed by the renowned designer Krsnaa Mehta himself. This special collection takes inspiration from the rich Indian heritage and is a celebration of our vibrant culture.
Krsnaa mehta at the launch of Dreamline India Circus
It uses motifs from glorious Mughal royalty, traditional floral as well as animal patterns, the famous road side cutting chai and many more.
Consumers can create designer homes by opting for the extremely artistic linen bed sheets, elegant bed runners, vibrant cushion covers, chic dohars, stylish towels, comforting chair pads and much more from the Dreamline India Circus collection.
Speaking about the collection and the association with India Circus, Hiru Thakurdas, Head – Home Fashion, Future Group says, “Today’s consumers are evolved and like experimenting with different décor looks. Dreamline offers a variety of trendy furnishing products for new age homes. By associating with Krsnaa Mehta, Dreamline will enhance its range by offering special designer collection. The new assortment is extremely chic, sophisticated and made with great taste.”
Talking about the association with Dreamline Krsnaa Mehta, Founder & Design Director, India Circus says, “Working with Dreamline has been a seamless and enriching journey. As a designer, it’s a feeling of great pride to see my designs reach each and every home through Big Bazaar. The range is vivacious, appealing and refreshing which gives consumers many options to design their homes with a different touch”.
The Dreamline home fashion collection designed by India Circus is priced at an affordable range. Consumers can purchase them at a price starting from Rs. 499 to Rs. 2999 from their nearest Big Bazaar and Big Bazaar GEN NXT present across the country.
