On the occasion of World Population Day, the producers of transmedia show Main Kuch Bhi Kar Sakti Hoon (MKBKSH), Population Foundation of India (PFI), released a rap song that promotes the use of condoms with the message to young people, especially men, on the need for safe sexual practices, dual protection and male responsibility in family planning. Using an entertaining and engaging format with catchy lyrics, the condom rap is being released through multiple channels under the campaign #CondomBole.
In India, the burden of family planning falls on women. As per the National Family Health Survey of 2015-16 (NFHS-4), women are the users of nearly 88 per cent of all modern contraceptive methods adopted by currently by women or their partners in the age group of 15 – 49 years.
The condom rap addresses men and encourages the use of condoms as contraception and a safe sex practice. The Survey also revealed that three out of every eight men believe that contraception is women’s business and that men should not have to worry about it.
The Economic Survey of 2019-20 released on 4 July makes a strong case for using behaviour change to address social norms. The Survey points out that people’s behaviour is influenced significantly by social norms, and desired behaviour change can be encouraged by repeated reinforcement and reminders of successful past actions.
PFI’s transmedia entertainment show Main Kuch Bhi Kar Sakti Hoon addresses social norms that influence decisions regarding reproductive health, including male participation in family planning and women’s right to make decisions regarding their families.
