Karan Puri seems like a man on a mission. He has recently invested in What's Up Life (WUL), which is a destination portal, covering a spectrum of events, restaurants, hotels, shopping, wellness, spas, getaways and a lot more to help people experience and explore the city, and he is also working on his second novel which will release this June.
WUL is a hyper local lifestyle media platform to discover new things and places that your city has to offer. “We curate engaging content over social media pages, editorials, calendars to keep you updated with all the activities and events across categories. There are so many things to explore in all cities which people tend to miss out, and that's the gap we are trying to fill,” says Puri, the author of Shit Happens - Desi boy in America which is a fiction novel.
“The vision of the company is ‘If it’s happening in your city, you will find it here’. Without a vision, there is nothing. We have a long-term vision and aim to work towards it in every step. It’s always a customer’s need that we aim to satisfy. Without making our product or app a necessity, we cannot reach anywhere. The USP of WUL is that it is an elite member base of establishments and service providers that represent the very best a city can offer,” he points out, saying the venture is creative, quirky and cool. “We would be focusing on our mobile app to reach out to more people, offering customised content and amazing deals,” says founder Gaurav Luthra.
Puri says, “I see a bright future for the digital media industry which is growing at a rate of 32 per cent and believe that digital footprints are what all industries are seeking across the globe. India is a ripe market with immense scope of growth and digitalisation is the way forward.”
Asked how he balances his roles as an entrepreneur and author, he replies, “The corporate world enhances my creativity and definitely helps me as I meet a lot of people in my new role. It also gives me a lot of ideas for my writing. They are definitely two different worlds. You have to be equipped with different skill sets to be doing both together.”
Talking about his passion he says, “Writing needs one to be at peace in his or her own space, so I always manage a time where I can be alone as writing is my passion. I also love to travel to new places and discover new things. I love reading, writing and meeting new people. This time I am writing a book on women, love and also love in the corporate world setting. So it is going to be a good mix. I am very excitedly waiting for my book to release soon. I write stories to spread love and happiness, so my books are always full of humour,” he signs off.
