It’s that time of the year again! The wedding Season and NDMPL never ceases to surprise you with something new and interesting. Wedding season is here and Central wanted to capitalize on this by showcasing their collection in a very fun and interesting way.
Conceptualized and brought to life by NDMPL for the first time ever, Central launched its wedding collection through a very interesting and newly launched format called Thumpstoppers.
Fun and flirtations, the major expectations of every young heart from a wedding season come alive in Thumstoppers. These videos use Facebook’s new short video format to convey wedding stories in 10 secs showcasing its wide range of wedding and gift collection. #WeddingTales is a Digital campaign which tells the consumers that Central is a one stop wedding shopping destination for the Bride’s and the Groom’s Squad.
Natasha Saraogi,Director NDMPL Said, "It’s always very exciting and challenging to work on concepts like these, where you have only 10 seconds to give out a compelling message to our audience. We wanted to showcase Central as a one stop destination for wedding shopping. So we weaved in all the wedding sequences in just 10 sec in a very interesting story telling format called Thumpstoppers. Through this campaign we have set ourselves apart from conventional marketing and tried something new."
