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  Life   More Features  25 Sep 2019  Fashion designers Yashraj Singh and Shalini's brand NYARO is blends art and culture

Fashion designers Yashraj Singh and Shalini's brand NYARO is blends art and culture

THE ASIAN AGE.
Published : Sep 25, 2019, 2:50 pm IST
Updated : Sep 25, 2019, 2:50 pm IST

Yashraj and Shalini kept working on and decided to decorate these utensils by traditional Rajasthani Miniature paintings.

Yashraj Singh Tada
 Yashraj Singh Tada

India is a diverse country. The history of which beholds a range of variations ranging from music to dance and food to art. Preserving our history is never so easy but here is one duo, Yashraj Singh Tada & Shalini Tada, who, with their creative skills, dedication and hard work, established NYARO.

Nyaro, a unique start-up by two young minds Yashraj Singh Tada and Shalini Tada has paved way for bringing all those utensils into use which had been kept locked in one’s storeroom for years.

Yashraj proposed the idea of transforming the old utensils by giving them a modern touch, with the aim of preserving the ancient craft of metalware.

They noticed some old and neglected trash lying in their storeroom. Yashraj had often heard his grandmother talking about the health benefits of using utensils made of copper and brass. He, along with his sister, began working over the idea of bringing these old items into use by making them look appealing and attractive.

Yashraj and Shalini kept working on and decided to decorate these utensils by traditional Rajasthani Miniature paintings. These paintings on NYARO's products are done by skilled artisans from remote villages of Rajasthan.

The word ‘nyaro’, which means- different, is derived from Rajasthan’s regional Marwari language. The brand also aims to help the artisans and craft clusters in India. With the growing adoption of western culture and habits, the art and craft in India are facing difficult challenges with artisans getting no work and low incomes. After receiving praise and realising that there is a good demand for NYAROs products in the local and foreign markets, Yashraj Singh Tada decided to invest his efforts in this initiative.

We have heard about the use of metals in our kitchens for its health benefits. Their use in cooking and serving as part of the royal kitchen. The designs by NYARO satisfy your traditional beliefs by bringing the centuries-old metalware into use today.

The main motive behind this startup is to preserve the palatial heritage of the country. Through this range of products, they want to combine aesthetic and culture to create a perfect blend of contemporary design and traditional values.

The designs are a perfect blend of elegant Indian art and modern product design. The products ranging from plates to bowls, storage boxes to bottles, and cutlery to glasses. The products are perfectly manufactured to aesthetically enhance one's kitchen and add beauty to your households!

(AA does not endorse the above content.)

Tags: yashraj singh tada