The modern world is a minefield of dating apps and unwanted pictures and happily ever after seems to have gone a long way off.
While it may not always be a top agenda, being single when everyone around you is coupled can feel a little daunting.
With our social media feeds sometimes awash with engagement parties and baby showers, it’s time to masturdate.
A far cry from its cheeky namesake, masturdating simply means to date yourself.
The term means taking yourself out and spending some quality time with yourself – you with you.
There is no need to wait around for someone to ask you out on a date, dress up and go for it.
Spend some time at the new exhibition that has opened out in town or that cute restaurant that serves some amazing food.
Taking yourself to the cinema to see the latest blockbuster or making the most of a cocktail bar's happy hour are all enviable masturdates.
Conducted by Supplies for Candles, a survey asked 2,000 singletons if they self-dated and on average, some 38.9 per cent confessed they take themselves out on dates, so you are not the only one.
